On Friday, Elon Musk suspended Twitter’s $8 monthly subscription plan that requires verification by a blue tick. Earlier this week, Twitter resorted to the monthly fee in order to check whether users are impersonating brands.
Twitter started out with a blue tick verification badge that only famous people like musicians, politicians, and journalists could get. But after Elon Musk stepped in, they realized that they had been taking things too far and the company quickly made some changes by adding a $8 verification badge for everyone.
Corporations have also brought back “official” badges for high-profile accounts, with gray badges appearing again Friday below the profiles of well-known corporations and media sites based on an internal approved list. With the old system abandoned, it was implemented earlier this week.